TEAM ROLES: A Critical Analysis of my Personality Traits and Natural Team Role

According to Belbin(2010), teams that have mixed yet balanced team roles are the most effective and can directly impact the companies overall performance. In order to enhance the probability of success through creative collaboration and team work, it is crucial to understand and analyse the individual personality of each team member and strike the perfect balance by selecting personalities …

Brand Attachment: Analyzing Psychic Topographies to study consumer buying behaviour in the luxury market.

In one of his earliest psychic topographies, The Interpretation of Dreams, Sigmund Freud divides the mind into Memory, the Unconscious and the Preconscious.1 He identified operations that connected perceptions to motor responses. Firstly, Mnemic or memory traces represent the most recent memories imprinted by the act of perceiving which assume multi-sensorial and are emotionally charged. …

Airbnb: The importance of Service Design.

There are three key trends that make service design pertinent in today’s world, the economic trend towards value in services, the social trend of rising customer expectations and the technical trend of the rapid progress digital technology that influences services. 1 According to the New York Times, AirBnB is currently raising money at a $30 billion …

Ideo.org: The importance of Design Thinking and Social Innovation

Ideo created a non profit organisation called ideo.org in 2011 to solve social issues and improve lives through human-centered design. Idea generated social impact in three ways Design: They use design thinking and innovation to create solutions in the form of products, services and experiences. Fuel: The encourage others to solve social problems creatively by sharing …

Digital Futures: Transitioning into a collaborative digital workspace

I recently attended an event called Radical Collaborations organised by UAL for the Creative Enterprise Week. It was a wonderful opportunity to hear Fred Deakin, Laila Von Alvensleben and Oliver Marlow talk about the importance of creative collaboration. The common thread weaving the entire event was the importance of transitioning into digital work environments. Laila …

Creating Smellscapes: The Rise of Olfactory Marketing

According to a study done by the Global Journal of Commerce and Management Perspective, “Ambient scent has the strongest impact when it comes to enhancing consumer behavior in terms of emotion, evaluation, willingness to return to a store and purchase intention." (Smiley, 2014) Smell can be considered as a psychological phenomenon that is closely associated …