[Draft #1] Abstract

This research explores the use of olfactory stimulation to trigger nostalgia and memories in the luxury home fragrance industry in India. Studies prove that out of all the human senses the olfactory region is the most connected to the part of the brain that processes emotions and memories. Although, nostalgia has been used extensively for …

[Draft #1] Table of Contents

The proposed structure of the thesis is as follows. i. Title Page ii. Abstract iii. Dedication iv. Acknowledgements v. Table of Contents ................................. 1 1. INTRODUCTION 1.1 Research Overview 1.2 Research Gap 1.3 Research Question 1.4 Research Aim 1.5 Research Objectives 2. LITERATURE REVIEW 3. RESEARCH METHODOLOGY 3.1 Double Diamond Process 3.2 Qualitative Research 3.2.1 …

[Summary] Synesthetic Design by Michael Haverkamp

Citation:  Haverkamp, M.(2013), Synesthetic Design Handbook for a MultiSensory Approach, Germany: Birkhauser. Keywords:  Multi-Sensory Design, Synesthesia, Synesthetic Design, Perception, Emotion, Design strategy, Semiotics, Somatic Markers, Decision Making, Product Design. Summary: "It is the aim of synesthetic design to coordinate all sensations stimulated by an object in a manner that results in a pleasant, harmonious overall appearance while …

[Project Management Weekly] Task List: 31st July 2017 – 7th August 2017

Monday, 31st July 2017: Decoded Summary  Tuesday, 1st August 2017: Read Synesthetic Design Wednesday, 2nd August 2017: Read Synesthetic Design Market Research Analysis Write Revised Aims and Objectives Thursday, 3rd August 2017: Read Synesthetic Design Market Research Summary How to write an abstract Friday, 4th August 2017: Read Synesthetic Design Saturday, 5th August 2017: Read Synesthetic …

[Summary] Decoded by Phil Barden

Citation: Barden, P.(2013) Decoded, The Science Behind Why We Buy, West Sussex: John Wiley & Sons. Keywords: Consumer Behaviour, Purchase Decisions, Purchase Drivers, Neuroscience, Buying Behaviour, Perceptions, Autopilot, Consumer Touchpoints, Brand Loyalty, Emotions, Marketing, Strategy, Perceived Value Enhancement, Incremental innovations, Rewards, Heurestics. Summary: In his book, Decoded, Phil Barden discusses the science behind purchase decisions based on neuroscience. According …

[Summary] BUY.OLOGY by Martin Lindstrom.

Citation: Lindström, M. (2009) Buy.ology: How Everything We Believe About Why We Buy is Wrong. London: Random House Business Books. Keywords: Neuromarketing, Consumer Buying Behaviour, Consumer Psychology, Advertising, Subliminal Messages, Product Placements, Superstitions and Rituals, Faith, Religion, Brands, Somatic Markers, Sensory Marketing. Summary: In his book, Buy.ology, Martin Lindstrom discusses the use of Neuromarketing as a powerful tool to decipher consumer psychology …

[Project Management Weekly] Task List: 10th July 2017 – 17th July 2017

Monday, 10th July 2017: Plan Project Timeline using Smart Sheet Complete Learning Plan Send emails for expert interviews Start reading BUYOLOGY  by Martin Lindstorm and Take notes Tuesday, 11th July 2017: Revise learning plan based on grades and fill risk assessment Buyology note taking Email Gregory Bennett - Amerasian Fragrances Email Eliza Douglas - Gallivant …