Protected: [Primary Research] Focus Group: 90s Nostalgia

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[Primary Research] Interview with Delphine de Swardt

I got the opportunity to have a brief conversation with Delphine De Swardt, Professor of Olfactive Communication at Sorbonne Nouvelle - Paris 3 and former Marketing Manager at IFF. The objective of the interview was to learn about odour language and to get feedback on the research approach for the focus group. Describing scents is difficult. …

[Summary] 25 Need to Know Strategy Tools by Vaughan Evans

Citation: Evans, V.(2014), 25 Need to Know Strategy Tools, Harlow: Pearson. Summary: ** All tools highlighted can be used in your strategy development Identifying Key Segments [Previous Blog] 2. Setting Long Term Goals [Previous Blog] 3. Setting SMART objectives [Previous Blog] 4. Core Ideology (Collins and Porras) (Core Ideology, Available at: https://goo.gl/images/a2H7VH, Last Accessed: October 2, 2017) 5. The HOOF …

[Summary] Developing a Business Strategy by Vaughan Evans

Citation: Evans,V. (2013), Financial Times Essential Guides: Developing a Business Strategy, Harlow: Pearson. Summary: (The Strategy Pyramid, Available at: https://goo.gl/images/Ymsh9u, Last Accessed: October 2, 2017) According to Evans(2013),  there are nine building blocks of the strategy pyramid which are as follows:- Knowing your business Setting goals and objectives Forecasting market demand Gauging Industry competition Tracking competitive advantage Targeting …

[Summary] The Luxury Strategy by J.N Kapferer and V. Bastien

Citation: Bastien V. and Kapferer J.(2009), The Luxury Strategy, London: Kogan Page. Keywords: Luxury,  Summary: The authors discuss the common drivers of luxury Democratisation:  The world of luxury is accessible to everyone and democratisation does not mean that there is a total loss of value. In addition to that historical social stratification is disappearing which changes …