Primary Research: Evidence Mapping Techniques

Inspired by ‘The Trend Forecaster’s Handbook’, we had an evidence mapping session in class where we identified Trend Innovators, Trend Drivers, Trend Impacts, Trend Consequences and Trend Futures through evidences found in Magazines, Newspapers, Posters etc. Once we had pinned the evidence on the wall, we identified patterns in the evidence to form trend clusters. The results can be seen in the pictures below.

WhatsApp Image 2017-06-21 at 8.54.56 PM (2)WhatsApp Image 2017-06-21 at 8.54.56 PM

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